>_UX & product design
UX and product design lead, accelerated by AI.
Twenty years designing software and ecommerce products, including as Head of UX and Product Design at Thomas International. I do the design and the hands-on work, and I use AI across research, prototyping and build to move faster.

A few of the companies I've worked with








"Lightweight research and rapid prototyping informed key decisions and reduced the risk of building the wrong thing."
Jack HayesDirector of Growth, Vafo Digital"Brom is the best UX and product designer I've ever worked with. A true craftsman."
Mike BaileyFounder, Coppice Labs"He is often the last to speak in a meeting but what he says is the most impactful."
Gareth JonesCPO / CEO / InvestorWhat I do
Hands-on, from first conversation to shipped product.
- Discover
- Stakeholder interviews, workshops, audits and research, to understand your product, your users and what they need.AI: AI-assisted synthesis of interviews and audits.
- Define
- I turn research and business goals into clear insights, priority audiences, key tasks and user journeys, so everyone agrees what to work on first.AI: AI helps me test framings and spot patterns, and I decide what matters.
- Design
- Site maps, information architecture, user flows, wireframes and interaction logic across devices, with prototypes when they help you test an idea or explain how something should work.AI: Prototypes built in code, so stakeholders click something real.
- Lead
- I present recommendations to your leadership team, set the design direction and build the standards and design systems that keep the product consistent. If you have junior designers, I'll mentor them. If you want a team around the work, I can help build that too.
- Deliver
- I work alongside product managers, developers and strategists, so what ships is feasible, accessible, responsive and scalable.AI: I can build the front end myself or work alongside your engineers.
Looking for a senior UX or product designer?
Get in touch