>_Fractional & contract

UX and product design lead, by the day.

Hands-on design leadership for your software, one or two days a week. I set the direction and do the design work.

Brom Sulaiman

A few of the companies I've worked with

Business Franchise Australia and New Zealand
IHG
Island Health
Thomas International
Vafo Digital
Carnilove
OpenBlend
Vokser
Jack Hayes

We brought Brom in during the Carnilove e-commerce rebrand to help us move fast without relying on opinions. ... The work improved alignment and reduced the risk of building the wrong thing.

Jack Hayes, Director of Growth, Vafo Digital

What I do

Hands-on, from first conversation to shipped product.

Discover
Stakeholder interviews, workshops, audits and research, to understand your product, your users and what they need.
Define
I turn research and business goals into clear insights, priority audiences, key tasks and user journeys, so everyone agrees what to work on first.
Design
Site maps, information architecture, user flows, wireframes and interaction logic across devices, with prototypes when they help you test an idea or explain how something should work.
Lead
I present recommendations to your leadership team, set the design direction and build the standards and design systems that keep the product consistent. If you have junior designers, I'll mentor them. If you want a team around the work, I can help build that too.
Deliver
I work alongside product managers, developers and strategists, so what ships is feasible, accessible, responsive and scalable.

Need senior UX or product design help, as a project, a contract or a few days a week?

Get in touch