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Since the early 2000s, I've worked independently with organisations across the UK, Australia, Canada, the US, and Europe. What started as "make me a website" gradually became something more useful: discovery, research, strategy, design, and delivery. As founding designer at Leadership Hub, I helped build the IHG Leaders Lounge, which went on to win awards for IHG from CIPD, ASTD, and Training Magazine. Today, with AI-assisted development tools in the stack, I can take a product from user interview to live deployment.
Clients
Sectors include media, publishing, ecommerce, healthcare, HR technology, leadership development, and franchising. From two-person startups to global enterprises.
"We brought Brom in during the Carnilove e-commerce rebrand to help us move fast without relying on opinions. He used lightweight user research and rapid prototyping to inform key design decisions, then delivered high-fidelity designs and a rebranded design system that made handover to engineering much smoother. The work improved alignment and reduced the risk of building the wrong thing."
Jack Hayes Director of Growth, Vafo Digital
"Founders tend to measure their business against certain key metrics, but often overlook what the product roadmap can do for that valuation. Your product, your product-market fit and how you land your proposition sit at the heart of any business's value. We brought in Brom to look at our product the way a buyer would, and he found opportunities for growth we'd missed from the inside. We're now working with him to act on those findings, and he's been an absolute pleasure to work with."
Anna Rasmussen CEO and Founder, Openblend
"Brom is the best UX and product designer I've ever worked with. A true craftsman. Everything he creates reflects deep skill, care and attention to detail. He helps teams align quickly, raises the bar, and is brilliant at all the things I'm not."
Mike Bailey Founder, Coppice Labs
"Brom is one of those increasingly rare people with a true handle on user experience. His ability to navigate frequent shifts, stakeholder demands and commercial pressures is second to none. He is often the last to speak in a meeting but what he says is the most impactful."
Gareth Jones CPO / CEO / Investor
"He is a rare combination of intuitive, creative and powerfully customer-driven, and highly skilled technically. It's unusual to find someone who can bridge the gap with the end customer and hold their perspective throughout. One FTSE 50 client said to me: 'How do you produce platforms that users just swoon over?' I replied: 'We have a Brom.'"
Philip Dourado Founder, The Leadership Hub, and author of The 60 Second Leader
"At times Brom has been given very little brief and a short amount of time, and still produces designs that go beyond expectations. He has the customer at the heart of every problem he solves."
Hannah Tipping Product Owner, Domestic & General
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